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FirstCalling

Be the first call every new bar and restaurant gets.

Every new bar and restaurant in Texas files for a liquor license months before it opens. FirstCalling reads those filings daily and sends your team the venue, the owner, the address and the license type every Monday — 60 to 120 days before the doors open, and before anyone has picked a processor, a POS or a supplier.

Two weeks free. No card, no call. Texas statewide.

Within 24 hours
New filings reach your dashboard after they hit the state record.
60 to 120 days
Before the doors open. No incumbent to beat.
Monday, 7:00 AM
The full week by email, with a CSV for your CRM.
Updated daily from state filingsWeek of September 14, 2026

New filings this week

30–60 typical

Venue
Filed
Sabine Street Oyster RoomHoustonSabine Street Hospitality LLCMixed beverageRestaurantNew operator
Filed Sep 11
Caliche YardAustinCaliche Yard Beverage Co. LLCBeer and wineBar
Filed Sep 11
Millrace Noodle HouseDallasMillrace Dining Group LLCBeer and wineRestaurant
Filed Sep 10
Ochre Hill CantinaSan AntonioOchre Hill Restaurants Inc.Mixed beverageRestaurant
Filed Sep 10
The Tallow RoomFort WorthTallow Room Partners LLCMixed beverageBarNew operator
Filed Sep 9
Ninefold SocialHoustonNinefold Concepts LLCMixed beverageBar
Filed Sep 9
Cedar Notch SmokehouseAustinCedar Notch BBQ LLCMixed beverageRestaurant
Filed Sep 8
Blue Norther TaproomSan AntonioNorther Holdings LLCBeer and wineBar
Filed Sep 8
Delivered to you Monday, 7:00 AMAssigned by territory, so no two reps call the same venue.

Full record includes owner entity, principal, registered agent address, phone where available, county, and a link to the state filing.

Sample records, fictional venues.

Every restaurant you walk into already has a vendor.

Walk into an open restaurant and you’re pitching a switch: fight the incumbent, argue about termination fees, wait out a contract. Most of those conversations end at the host stand.

A venue that just filed for its liquor license has a lease, a build-out, and an opening date — and no processor, no POS, no distributor, no insurance. That’s the conversation you want. FirstCalling tells you where it is.

Open restaurant

0 of 4 open

  • ProcessorTaken
  • POSTaken
  • DistributorTaken
  • InsuranceTaken

Your opening line is “switch from what you have.”

Just filed

4 of 4 open

  • ProcessorOpen
  • POSOpen
  • DistributorOpen
  • InsuranceOpen

Your opening line is “what do you still need?”

How it works

A venue files with the state months before it opens. FirstCalling reads the filing the day it lands and your team has the record within 24 hours. The gap between filing and opening is yours.

  1. License filedYou get the record within 24 hours
  2. Build-out
  3. Staff hired
  4. Doors openWhere everyone else finds them

Your window to reach the owner — typically 60 to 120 days, with no incumbent to beat.

Two weeks free. No card, no call.

Typical filings a week

Typical new bar and restaurant filings a week, by metro
Houston12
Dallas–Fort Worth13
Austin8
San Antonio6
Rest of Texas6

Placeholder figures. Each one is marked for verification against the state record.

A venue files.

Every new bar and restaurant in Texas applies to the state before it can pour a drink.

We read the filing.

FirstCalling pulls each new application from the state’s public records daily, scores it, and flags what matters: restaurant or bar, full liquor or beer and wine, first-time operator or chain.

You get the list.

Every Monday morning, your metro’s new filings arrive by email and in your dashboard, with a CSV for your CRM.

One feed, split across your reps.

Assign metros and counties to each rep. Everyone sees only their territory, the whole team works from the same weekly file, and nobody calls a venue that’s already been worked.

One file. Every record below belongs to exactly one rep.

Venue
Rep
Sabine Street Oyster RoomHoustonMixed beverageRestaurant
Rep 1
Caliche YardAustinBeer and wineBar
Rep 3
Millrace Noodle HouseDallasBeer and wineRestaurant
Rep 2
Ochre Hill CantinaSan AntonioMixed beverageRestaurant
Rep 3
The Tallow RoomFort WorthMixed beverageBar
Rep 2
Ninefold SocialHoustonMixed beverageBar
Rep 1
Cedar Notch SmokehouseAustinMixed beverageRestaurant
Rep 3
Blue Norther TaproomSan AntonioBeer and wineBar
Rep 3
Harrow Lane PizzeriaDallasBeer and wineRestaurant
Rep 2
Salt Fork Supper ClubHoustonMixed beverageRestaurant
Rep 1

Sample records, fictional venues. Sample reps, for demonstration.

Seats by territory
Each rep gets their own metros and counties.
One file, every Monday
Email, dashboard, and CSV for your CRM.
No overlap
A venue assigned to one rep doesn’t appear in another’s list.

Every record, scored and verified.

The state filing names the venue and its owner entity. FirstCalling adds the person behind it, how to reach them, and what the record says about the sale. Hover or tap a field to see why it matters. Sample record, fictional venue.

Sabine Street Oyster Room

Houston, Harris County

Filed Sep 11
Owner entity
Address
1808 Tannery Row
City
Houston
County
Harris
License class
Venue type
New operator
Filed
Days since filing
3
Source
View state filing (sample)

Enrichment — added by FirstCalling, not in the state filing.

Principal
Registered agent address
Phone(where published)
Linked venues

Full bar, first filing under this business, filed 3 days ago — call before the build-out crew does.

Scored on

  • Full bar, higher spend
  • First filing under this business
  • Filed 3 days ago

The filings are public. The work isn’t.

Anyone can read the state’s records. FirstCalling does the daily reading, the enrichment and the scoring, and hands your team a list it can call on Monday morning.

Finding new filings
Doing it yourselfSearch the state portal every morning and work out what changed since yesterday.
With FirstCallingEvery new filing in your dashboard within 24 hours.
Who to call
Doing it yourselfThe owner entity and a street address. That is all the filing carries.
With FirstCallingThe principal’s name, the registered agent address, and a phone number where one is published.
What kind of venue
Doing it yourselfOpen each application and read it.
With FirstCallingRestaurant or bar, full bar or beer and wine, first-time operator: scored on every record.
Getting it to your reps
Doing it yourselfA spreadsheet somebody maintains, and two reps calling the same owner.
With FirstCallingOne file every Monday, split by territory, with a CSV for your CRM.
Trusting it
Doing it yourselfYou are reading the source.
With FirstCallingEvery record links back to the state filing, so you can check it yourself.

See it on a full week of records: .

Do the math with your own numbers.

We know how many venues file in each metro. You know your close rate and what an account is worth. Put them together.

Plan

Prefilled with an example. Change every field to your own numbers.

Accounts a year
31.2
Annual value
$93,600
Team plan, a year
$23,964

These are your inputs, not our claims. We don’t know your close rate — we only know how many new venues file.

Built for the people who sell to new venues.

Five trades buy on the same record for different reasons. Pick yours to see which fields your reps act on.

Reach the owner before the first terminal is installed. A new merchant account is residuals for years; a switched one is a fight.
Kitchens get specified during build-out, not after opening. Filed venues are still choosing ovens, hoods, and refrigeration.
Food, beer, and wine reps are paid on accounts opened. Be on the list the week the venue starts taking meetings.
Every licensed venue needs liquor liability before it opens. Quote it before their broker even hears about them.
ATMs, jukeboxes, ID scanners, linen, hood cleaning. Alcohol-dominant filings are flagged so you only see the bars.

What you act on

Sabine Street Oyster Room

OwnerSabine Street Hospitality LLC
CityHouston
License classMixed beverage
Venue typeRestaurant
New operatorYes
FiledSep 11

Sample record, fictional venue.

Your metro. A handful of seats.

We cap each metro at a small number of subscribers per industry, so you are never the tenth person calling the same owner. When a metro is full for your industry, you can join the waitlist for the next seat.

MetroSeats per industryAvailability
Houston5Limited
Dallas–Fort Worth5Limited
Austin5Limited
San Antonio5Limited
Rest of Texas5Limited

Hover a metro to place it on the map.

HoustonDallas–Fort WorthAustinSan Antonio

Simple pricing. Two weeks free to prove it.

Two full weekly lists free on either plan, no card. Start with one seat or the whole team, and add or remove seats any time.

Individual

One rep, one metro.

$497per month per metro
  • One seat, one metro
  • Weekly list by email and dashboard
  • CSV export

Team

A sales team covering Texas.

Recommended
$1,997per month per state
  • Up to 10 seats
  • All metros
  • Territory assignment per rep
  • CSV and CRM export
  • Priority email support

Data license

Platforms and multi-state operators.

Contact us
  • Raw daily feed by API
  • Multi-state
  • Custom fields and scoring

Two full weekly lists free on either plan. No card required. Add or remove seats any time. Prices in USD.

Texas now. More states next.

California, Florida, and New York publish the same filings. Join the waitlist and we’ll tell you the week your state goes live.

Rollout

  • TexasLive now
  • CaliforniaWaitlist open
  • FloridaWaitlist open
  • New YorkWaitlist open

Questions, answered.

Where the data comes from, how fresh it is, and what the trial involves. Anything else, email us.

Directly from the state alcohol regulator’s public records of pending license applications. Every record links to its source filing.

The next hundred venues in your metro are already filing.

Your first list arrives Monday morning. Two weeks of records, free, so you can put a rep on the phone and judge it by the calls.

Two free weekly lists. No card. Texas statewide.